01 / ABOUT THE PLACE
About this place
Standing along a shopping street in Sakaecho, Nerima Ward, Matsuya Ekoda holds a distinctive place in Japanese fast dining as store number 1—the original location of the nationwide chain. Displays inside recount its early beginnings, yet the atmosphere remains completely unpretentious, dominated by casual counter seating. Serving the brand's familiar lineup, it functions as an easy, welcoming stop for everyday meals.
The signature gyumeshi beef bowl features thinly sliced beef simmered in a mildly sweet soy sauce glaze, served with a complimentary bowl of miso soup. Diners can customize their order according to mood, choosing grated daikon with citrusy ponzu sauce for a lighter finish or melted cheese for extra richness. Another popular variation is the Umakara Negi-Tama Gyumeshi, topped with crisp green onions, a soft-poached egg, and a spicy sauce that brings everything together.
From Sizzling Grilled Meats to Rich Hamburg Steaks
Beyond rice bowls, the branch offers an extensive selection of teishoku set meals served with rice, miso soup, and raw salad. Meat choices include juicy grilled beef, rich beef short ribs, and thick-cut pork belly. Western-style mains feature prominently as well, including a hamburg steak draped in savory mushroom-infused brown sauce and the Umatoma Hamburg, which combines minced beef with garlic and tangy stewed tomatoes.
Round-the-Clock Convenience from Morning to Midnight
Morning visitors can order dedicated breakfast sets, which combine a fried egg and sausage with a choice of side dish such as natto. Operating 24 hours a day, the restaurant is a dependable stop for an early breakfast, a late dinner, or a quick midnight bite. Ordering via the ticket machine supports mobile payment apps such as PayPay, making it easy to settle in at the counter for a fast, straightforward meal.
